Tag: Kastle Waserman

The Social Scene and Street Fashion of Social Media Week LA 2013

Posted on October 1, 2013October 7, 2020 by Cider House Media

If you love social media like I do, a whole week of discussions, Tweeting, Facebooking and Instagraming with like-minds is like being dropped in a little connected oasis. And that’s just what happened when a major digital marketing conference descended on the westside of Los Angeles. See what happened when I checked out the social scene and street fashion of Social Media Week LA 2013

The Social Scene of Social Media Week

Most of the events took place at ROC’s collaborative workspace headquarters in Santa Monica as hundreds of mobile-device-carrying social enthusiasts went from panel discussions to masterclasses to parties. I attended every day and got a headful of ideas to take back to my social media efforts for world domination!

Celebrity Faces of Social Media Week

Of course, some of my favorite events included those focused on the ever-exploding online opportunities in fashion and beauty online including:

Rodger Berman CEO (and husband) of Rachel Zoe on the transformation and disruption of the fashion biz with the mega success of Rachel Zoe, Inc.
A panel featuring blogger Aimee Song, websites WhoWhatWear, StyleHaul and brands BeachMint, ShoeDazzle and Junk Food Clothing on who’s winning when it comes to brand marketing promotion – celebrities or bloggers. Answer: the bloggers!
A chat with Michelle Phan, one of the best known beauty bloggers out there, discussing her career and the launch of her new cosmetics line “Em.” Plus, even more projects she has in the works!

As a journalist turned blogger, I was also excited to see one of my favorite interviewers, Larry King, interviewing Star Trek star turned social media icon George Takei.

The Street Fashion of Social Media Week

I also hit a fashion and beauty soiree where a roomful of fashionistas flaunted their best outfits and learned how to grow their presence online. See my previous blog post. I had good time style spotting all week. Here are some of the fashionable folks caught on the Stiletto-cam!

I loved having the opportunity to meet all the people at all the parties. And of course, I had lots of fun planning my daily outfits!

1. Dress by Clever Vintage, 2. Pants by PinupGirlClothing 3. Dress by Forever 21. All clothing purchased by the author.

Plus, I was excited to discover so many amazing companies who are doing so much with content creation on the web. You were nothing short of inspiring – and I’ll be contacting you! I see some partnerships in my future!

As I gear up to build up this blog and relaunch my YouTube channel (stay tuned for details!) I’m thrilled at the possibilities that await. Stay tuned. I have lots in store for you.

Thanks Social Media Week for the fun and inspiration!

Tags: Beauty, Fashion, Kastle Waserman, Social Media Week, Stiletto City

Tag: Kastle Waserman

Vintage Hair Class: Learning to Get “His Vintage Touch”

Posted on September 6, 2013 by

There is an art to good hairstyling. And when it comes to vintage-era looks, it’s hard to top Tony Medina of His Vintage Touch, who creates sculptured looks with perfect waves that are authentic to periods from the ‘20s to the ‘60s. He did an amazing set on me recently, see the photo on Instagram.

And while everyone who loves retro-inspired looks wishes they could get their hair done by Tony every time they go out (he takes appointments at Pinup Girl Boutique in Burbank), most of the time we have to tackle this daunting task at home. For that reason, Tony taught a class at the PUG Boutique on how to do a few different sets.

The sold-out, three 1/3 hour tutorial was packed with 50 eager learners, many who know of him through his work for the photo shoots for Pinup Girl Clothing. We were treated to Tony’s great hair tips and delightful, and sometimes naughty, personality. He did three different looks: victory rolls, side-swept waves and pageboy.

Here are the transformations

Victory Rolls

Side-swept curls

Pageboy

Here’s what I learned:

What you need:

Curling iron – Tony used a ¾’ Hot Tool Curling Iron
Teasing comb
Teasing brush
Wide-tooth comb
Lots of hairspray

Every set starts with a proper pin-curl set. For time’s sake and the smoothest curls, use a curling iron – curl hair and pin with curls all doing downward. Let cool.

Curl with iron root to end, release then wrap around fingers and pin the curl standing for more volume.

Tony says he prefers curling iron sets over wet sets because they are faster and heat holds the set better. He says he’s not a fan of complicated wet sets that tell you to face the curls in all different directions. He uses this one set on all of his looks.

Sets work best on dirty hair (1-2 days since shampooing), clean hair that’s never been colored or bleached is harder to hold in a set – hair needs texture.

After you comb the curls out, if the roots are fizzy or you have naturally kinky hair, use a small flat iron to smooth the roots.

For bangs, use a small curling iron to curl them back into the shape of set.

After pulling out the curls, it’s all about the comb out, then massive teasing.

Teasing should start at scalp should go all the way up, except the very end to keep the curl. Sections should be teased so you can’t see through it. Mist with light hairspray.

Smooth the top of teasing with a teasing brush, then sculpt and smooth with your hands. Shape front curl with fingers and pointy end of teasing comb.

Sculpt curls and pin into them so you don’t see the bobby pin.

Top wave should be eyebrow arch to arch to be symmetrical with the face.

Duck clips are your friend – use them to hold the front waves and back “drop-crown” in place for a few minutes.

A good set can last for three days with three different styles like these. First should be a tight curl look because it continues to hold the set, next can be looser, then a brushed out wavy look.

A little bit about Tony:

His looks are authentic to the era, not retro.

He went to beauty school but says it was the worst year of his life. He learned most of what he knows by looking at vintage magazines and practicing on his two sisters until he got the looks right.

He got started at Pinup Girl Clothing when Micheline Pitt saw the hairstyles he did for La Cholita on her tour with Dita Von Teese. He never wanted to work in a salon but he’s been working at the PUG Boutique ever since!

He doesn’t do haircuts so don’t ask. Just styling.

He LOVES Selena – and Gwen Stefani.

Tell Twitter to stop asking him to follow Beyonce. He does not want to follow her!

And while I can watch Tony do hair all day, my home sets are never quite as awesome. Luckily I live close enough to know I can make an appointment when I need a perfect do. That’s why he has His Vintage Touch!

Here’s to great hair days!
Kastle

Tags: hairstyling, His Vintage Touch, Kastle Waserman, Kastle Wasserman, Micheline Pitt, pinup, Pinup Girl Boutique, Pinup Girl Clothing, pinup style, pinupHair, Stiletto City, Tony Medina

Tag: Kastle Waserman

Clever Vintage: ’60s Soiree Fashion Show

Posted on July 22, 2013 by

There couldn’t be a more glamorous way to spend a summer evening than recreating a night in the French Riviera in the 1960s. I was modeling as part of a fashion show for Clever Vintage Clothing and LA Wine Tasting’s Mingling Soiree series. On the agenda was a collection of to-die-for ‘60s vintage fashions, great drinks and entertainment by French-born singer Adele Jacques performing French pop with her group Paris Loves LA, all poolside at the Luxe Hotel in Bel Air. It really felt like we had been transported for a night to elegant and carefree St. Tropez.

Backstage in the Clever Vintage dressing room, there it was a girl bomb of makeup, hairspray, false eyelashes, bauble jewelry and shoes everywhere as we got dressed in the exquisite collection curated by Dave Temple and Sabino Gutierrez. I had my hair done earlier in the afternoon by stylist Tony Medina of His Vintage Touch in a giant swirl of a beehive that went perfectly with my outfits for the night. See the photo on Instagram!

My daywear outfit was a melon-colored, mod, A-line dress with scoop neck and side pockets. My evening outfit was a stunning paisley jumpsuit with harem paints, bead-trimmed tie belt and beaded neckline that was part of the Malcolm Starr “Home Collection” of the ‘60s when people threw fabulous cocktail parties in their stylish living rooms.

Our runway was along the pool and the fashions could not have had a more pecfect setting. There were many French people, dressed up in ‘60s inspired cocktail attire. The audience cheered for each model that passed and we smiled for a sea of phone cameras.

CLICK HERE SEE MORE PHOTOS FROM THE SHOW >>

After each run we got to mingle with the audience and answer questions about our outfits. I had a hard time keeping my feet still because the music by DJ Marlon Fuentes was a mix of ‘60s pop, dance music and garage rock. I just wanted to hit the makeshift poolside dancefloor and shake and shimmy all night long! And I got to get a peek at Adele Jacques’ performance, which I adored. She embodied the endearing sexy bubbliness of Brigitte Bardot for sure! See a video from a past show:

[youtube=http://www.youtube.com/watch?v=R1voxjxkNsU&w=560&h=315]

At the end of the night it was hard to take off the fabulous outfits and go back to reality. I wish every night could be like a night in 1960s St. Tropez. Perhaps that’s what made it so special.

Au revoir!
Kastle

Photos courtesy of Deanna Hodges and Clever Vintage

Tags: "60s Fashion, Clever Vintage, French Riviera, His Vintage Touch, Kastle Waserman, LA Wine Tasting, Stiletto City, Tony Medina, Vintage clothing

Tag: Kastle Waserman

The Perfect Red Lipstick

Posted on July 11, 2013 by

Almost every girl I know is always on the hunt for the perfect red lipstick. Every time I hear of a new long-lasting lipstick, I want to try it and the first color I buy is red. Well ladies, I think I finally found my perfect red.

While at the PHAMExpo last week, I purchased a number of Stila products, one of them was their Stay All Day® Liquid Lipstick in the color Beso.

I was pleasantly surprised when I applied it. Drying to a velvety matte finish, the color is a deep, true red and highly pigmented. I applied a little bit of Stila Lip & Cheek Stain in Cherry Crush underneath to keep lips red but I don’t know that it was necessary because the lipstick stayed strong for hours. And a bonus, it doesn’t transfer! That means I can give my boyfriend (light) kisses and not get red all over him!

However, because it’s matte, it might feel a little dry to some. I applied some lip gloss over it and I have found most other matte lipsticks break down and get gummy or slide off when you do this. Not my Beso, the color seemed to rejuvenate and kept going!

A tip on application – a little goes a long way and the sponge wand applicator isn’t the best way to go. Dab a little on the back of your hand or a palette (I use a small plastic plate from Target) and use a lip brush. The lipstick is thick enough to line your lips with, but I like using a separate liner. I found Sephora’s Real Red Liner to be a perfect match.

So go get your red on!

S.W.A.K.
Kastle

Tags: Cosmetics, Kastle Waserman, Makeup, red lipstick, Stila, Stiletto City

Tag: Kastle Waserman

PHAMExpo: Beauty Bonanza

Posted on July 8, 2013 by

If you can imagine Sephora on steroids, you can imagine what a beauty convention is like. For the first time ever, PHAMExpo put down stakes in Pasadena, CA and opened its doors to makeup pros, beauty bloggers and the public alike. Inside, was a giant candy store of cosmetics, pro artist demos and deep discounts on product purchases.

As a beauty junkie and avid watcher of YouTube makeup tutorials, I have to say there’s nothing like having a roomful of pro artists providing tips and answering questions, and the makeup right there for you test and purchase.

When I walked in, Doe Deere from Lime Crime was doing a Q&A on the main stage. With her long lavender hair and doll-like style, Doe and her fun, colorful cosmetics line have amassed a huge following. The audience was packed with girls with funky hair colors and bright makeup eager to ask a question. The most popular question turned out to be turning Doe’s favorite question back to her “What is your daydream?” to which she answered, “To give all my Lime Crime fans a big hug!”

Following the her Q&A, fans lined up to get a photo with Doe in front of the daydream board where the entrepreneur encouraged them to pen their own dream.

I took some time to walk around and see what was available. There were known brands such as MAC, Stila, Inglot, OCC and Makeup Forever and lots of up and coming brands that specialize in lashes, nails and brushes and other pro tools. I spotted a couple of Vanity Girl Makeup Mirrors and got to say hello to founder, Maxine. A few beauty schools were also there to help makeup enthusiasts enroll and go pro.

Some of the displays were pretty over-the-top, especially to exhibit some of the character makeup and artist airbrushing. MAC’s display probably drew the most attention. While all the other booths had female models, MAC lined up five hunky guys in nothing but their boxer briefs to airbrush for what was mostly a crowd of women in attendance. Yeah, that went over well!

My favorite part of the weekend had to be the pro artist demos. Nothing encourages me to try new products more than an explanation on how to use them to get a specific look. At this expo, the running theme seemed to be how to get HD-ready skin. All of these makeup experts work to prep models and actresses for photo shoots and TV and film work, but were well aware that with the popularity of Instagram and YouTube and having an HD camera on that phone in your pocket, EVERYBODY needs to be camera ready!

Some of the most inspiring pro artist demos I checked out included:

Cory Bishop, Stila Cosmetics – really knowledgable about HD-ready makeup. Loved that he used a mature model for his demo (anyone can make a thin, 20-year-old with high checkbones and perfect skin look good!) His tip on using silicon-based products and non-talc powder changed my thinking on my makeup. I was lucky enough to catch him at the Stila counter and he helped me pick out some color matches for my foundation overhaul – thanks Cory!

Caitlin Callahan, MAC Senior Artist – a real pro in knowing how to make skin look like skin, not made-up or powdery. “Creams look like skin, powder looks like makeup.” Really knew her stuff. Offered the great suggestion of taking a quick photo or video of your makeup as you’re doing it or after you’re done to see how it reflects on camera and with a flash.

Tracey Taylor, Temptu Pro Artist – a lesson in airbrush makeup, the ultimate in making skin look smooth with a long-lasting look. Tracey talked about how air-brushing needs very little touch up, is waterproof (yes, you can swim in it!) and covers everything. If you are willing to invest in the equipment and the learning curve, it’s probably the best solution for a flawless face. If you are a pro artist, knowing airbrushing allows you to charge more for your service.

Keynote, Pro Artist Valente Frazier – Emmy award winning makeup artist who has worked with Tyra Banks, Michelle Obama, Rhianna Heidi Klum and more. Has a super fun personality. Created a glamorous but natural look. And thanks for the compliment on my 1940’s hairdo Valente!

CLICK HERE TO VIEW THE SLIDESHOW FOR MORE PHOTOS!

Here’s what I learned:

HD shows everything!
Silicone-based products look closest to skin, have light reflective qualities, don’t break down, need primers, powder or setting spray.
A moisturizer with mineral oil gives silicon something to cling to.
If you’re getting camera-ready, don’t use products with sunscreen, it will make skin appear white with a flash.
Buff foundation on with a kabuki brush for an airbrush finish or use a damp Beauty Blender sponge.
Synthetic brushes are better from cream products. Won’t absorb product into the bristles so applies smoother and are easier to clean.
A foundation in a warmer color can used as a bronzer.
Blue and purple-based colors can make you look older. Go for orange-base to look younger.
Strengthen the natural lines of your face – hairline, brows, and lash line and it will make you look younger.
Play-up the features you like about your face (such as eyes or lips) deflect from flaws.
For mature eyes, use browns. They won’t turn grey or ashy. Brown shadow and liner, then a pop of black liner in the waterline.
Use cream blush, it has the same texture as skin, especially on mature skin. Put on hand to warm it, mash into bristles of brush, or dab on cheeks and blend with fingers.
Eye pencils are creamy and reflect like skin. Powder shadow looks like makeup.
Don’t use talc-based powders with silicon-based foundation, it will look cakey. Use low or no talc loose powder to dust on just areas prone to shine to set.
Put concealer under the eye only where it’s dark, not in a big “U”. Then blend with a brush.
After applying concealer under the eye, take a folded tissue to blot and absorb excess concealer to prevent creasing.
Take a photo of your makeup when it’s done to see how it looks to others and with a flash. Nobody wants to be caught out like Nicole Kidman’s famous red carpet flub.

Here’s my haul:

Stila Stay All Day Foundation, Fair #2
Stila Convertible Color, Gladiola
Stila convertible color, Camilia
Stila Lip Stain, Cherry Crush
Stila Stay All Day Liquid Lipstick, Beso
Stila In the Know Eyeshadow Palette
Stila Kajal Eyeliner, Oynx
Stila Stay All Day Waterproof Liquid Eyeliner, Black
Stila Smudge Stick, Silver Dollar (free gift!)
Makeup Forever Aqua Brow
Purely Cosmetics Diamond Perfect Finish Powder
Embryoisse Lait-Crème Concentré Moisturizer
Beauty Blender Sponge
Beauty Blender Sponge Cleaner (free gift!)
SILK Flat Powder Brush
SILK Complexion Brush
Karen Zander Pro Brush Soap
J. Cats Nail Art Strips

Stay tuned for my upcoming blog on getting my HD look!

Be your best self,
Kastle

Tags: Caitlin Callahan, Cory Bishop, Doe Deere, Kastle Waserman, Lime Crime, MAC, Maxine Tatlonghari, PHAMExpo, Stila, Stiletto City, Temptu, Tracey Taylor, Valente Frazier, Vanity Girl, Vanity Girl Hollywood

Tag: Kastle Waserman

Retro Hair Class with Miss Rockabilly Ruby

Posted on June 29, 2013 by

One of the key parts of a vintage look is having the right hair. I recently discovered hairdresser Miss Rockabilly Ruby who has styled looks for Pinup Girl Clothing and works out of Lola and Roxy’s Salon in Burbank. I had her give me one of her famous updo’s a few weeks back that came out simply spectacular (see the photo on Instagram) and I was excited to check out her pinup hair class to share her awesome talent here on Stiletto City and get some tips on how to create those amazing Ruby do’s!

I joined about 25 other aspiring pinups in the back room of the Pinup Girl Boutique as Ruby created three different looks: a ‘60s bubble flip, a beehive and an elegant ‘50s faux bob. Ruby hails from Minnesota and just moved to LA last year so we are lucky to have her! She trained at the Aveda Institue after studying graphic design and finding she hated it. But she definitely has an artistic touch to her hair designs! Here are some of the amazing creations she did that day. Click on each image to see the transformation slideshow.

Look 1: Bubble Flip

Look 2: Beehive

Look 3: Faux Bob

Here are a few things I learned:

These do’s will keep hairspray companies in business!

Use duck clips to section off hair and work with one section at a time.

Each of these looks was set the same way using a GHD 1 inch flat iron to curl each piece of hair under and clip. Let set until cool.

Mist each section before you take that flat iron to it to protect the hair. Kenra Platinum Hot Spray works well and is available at the Pinup Girl Boutique.

Your set do can last you a few days if you sleep very still or use satin pillow cases.

Teasing is your friend but will be your enemy when you try to get it out – get in the shower, use lots of conditioner and wide-tooth comb.

Ruby loves doing BIG HAIR, the bigger the better, especially ’60s hair. (My kind of gal!)

Ruby loves talking “Toddlers & Tieras” and “Honey Boo Boo” – don’t get her started!

Now that class is over, I’m hoping I have at least a pinky-full of Ruby’s talent to try to create these looks myself. If not, I know she’s just an appointment away! One thing I know for sure is that it’s a delight to sit in Ruby’s chair. Besides her fabulous end product, her spunky personality will have you laughing the whole time!

Go big or go home!
Kastle

Tags: Kastle Waserman, Miss Rockabilly Ruby, Pinup Girl Boutique, Pinup Girl Clothing, Retro Hair, Stiletto City

Tag: Kastle Waserman

The Makeup Show LA 2013

Posted on March 6, 2013March 6, 2016 by stilettocity

I can’t think of a better way to spend a day than surrounded by makeup. All those little jewel-tone colors, powders and brushes just waiting to make us beautiful. I was a kid in a literal candy store at The Makeup Show this weekend where beauty brands come to showcase their products, launch new ones and cater to the makeup artistry industry in the quest to make people gorgeous.

Along with the wealth of product displays and head-turning looks on everyone from the attendees to the workers in the booths to the made-over models, there were panels to teach everyone new techniques, new products and a little business sense for professionals in the beauty industry.

I made a point to catch demonstrations from two of my favorite brands, NARS and Stila Cosmetics and they didn’t disappoint. Here’s what I learned:

NARS

One of the most respected brands out there, NARS offers top-notch quality, colors that are innovative and on trend, and the wear is long lasting. I learned about their Botan brush that buffs their triple-milled loose powder into the skin for a flawless finish, the spring launch of their new light reflecting, translucent powder – great for under the eyes for no creasing and slight highlight, and their new satin lip pencils – the smooth, long lasting sister of their awesome velvet matte pencil, which I’m absolutely in LOVE with. You won’t believe the moisturizing, non- smudging color that comes from these little pencils. I wish I could afford them in every color!

Stila

Being a fan of ‘60s style, I couldn’t resist a demo in “Mod Makeup” done the Stila way. I learned about their Beauty Balm, applied over moisturizer and under foundation for a slight dewy glow of mannequin-smoothness all over the face. I was impressed with the Stay All Day Foundation (applied with a spatula – now that’s a serious foundation!) with a matching concealer in the bottle cap that is high definition at its finest. And the glory of the Smudge Pot in black for the ultimate smoky eye paired with a pink Barbie lips for a look that screams Brigitte Bardot! Makeup artist and Stila Executive Director, Dominick Briguglio was also hilariously charming in his demo.

I was tempted to blow out my credit card on the deep discounts offered at all the booths but I had to control myself and just make a wish list.

Some other product discoveries I found included

Skyn Demure Temporary Tattoos

Ja’Maal Buster Lashes and cute hot pink Applicator

Senna Cosmetics Brow Palettes

I stopped by the Beautylish Business Forum to catch a presentation on Social Media and the Internet in the Beauty Business and learned a few tricks on self-branding. The hot tip I learned – there’s no need to reinvent the wheel. Look at what some of the most successful makeup artists are doing on the web and model them. Between Facebook, Twitter, Google+, Pinterest and Instragram, you can show your talent as instantly and easily as uploading a photo.

Walking around, I was blown away by some of the special effect makeup being done on the spot and of course all of the creative and beautifully made-up faces in the crowd. Check out the gallery by clicking the image below:

What a great event! Check it out as it moves on to New York, Chicago, Orlando and Europe. I’ll be back next year for sure!

Kiss and make up,
Kastle

Tags: Beauty, Kastle Waserman, Makeup Show LA

Tag: Kastle Waserman

Dinair: Airbrush Makeup

Posted on March 1, 2013 by

A few months ago at the Mimi Mae opening party, I met two fun ladies from Dinair who told me the awesome benefits of airbrush makeup. I’d never tried it before and was curious about how it work and what it looks like. They said, “stop by and get a demo to see for myself.”

So I did just that. Dinair has its corporate headquarters and a groundfloor showroom in the North Hollywood area, where you can get an airbrush makeover to see how the tool works and test-run the product.

Set up with Vanity Girl Hollywood makeup mirrors* and an assortment of little bottles in all shades and colors, I was shown how to load the airbrush tool with a few drops of foundation and use the right amount of pressure to apply for light to full coverage. The airbrush feels like cool air being blown on your face as the foundation mist is so light it never feels wet.

I was then given some blush and choice of eyeshadow – I chose a champagne color with some dramatic shading of dark blue. My makeup artist was even able to do eyeliner by holding the airbrush close to the skin and using a dotting technique. She also filled in my eyebrows with the help of a stencil.

She finished off the look with some highlighter on my cheekbones and a quick blast of “sealer” all over.

I looked in the mirror and loved it. The foundation was so smooth and the coverage was way more even than I get with regular makeup applied with a sponge, my fingers or a brush.

I wore it out for the night and the makeup stayed put. I only had to do a little powder on my nose late into the evening but other than that, no shininess or creasing.

I was impressed. Want to try it? Ring up Dinair and get a demo. They’re open on weekdays and Saturdays. The kits are available in the showroom or for purchase online starting at $129 for the Personal Basic Makeup System. They also have more extensive professional artist systems, a body kit for “Air Tans” (a little more involved as you’d probably need someone to do it for you and a tent to stand in so it doesn’t go all over the room.) I was also intrigued with the stencils to do body jewelry, temporary tattoos and wild eye makeup.

Get airbrushed!
Kastle

*Disclosure

Tags: air tan, airbrush makeup, airbrush tan, beauty blog, Cosmetics, Dinair, Kastle Waserman, Kastle Wasserman, Makeup, Stilettto City

Tag: Kastle Waserman

London Calling: TopShop Comes to LA

Posted on February 23, 2013 by

Whenever I’m in London, I make a point to hit TopShop. I’ve been known to do some serious damage to my credit card in that store, stuffing my suitcase with their unique, fun styles. I’ve longed for the day it didn’t take an international flight to shop there. So I was especially excited to hear they were opening in Los Angeles. Last weekend, I ventured over to the Grove — early in the morning to avoid the crowds — to check out the newly opened TopShop/TopMan LA. I found plenty of eye candy from bold print skirts and tops, comic book graphic splashed skirts, vintage-looking, beaded party dresses and a wall of shoes I could have easily filled my closet with.

I headed for the fitting room with an armful of skirts and dresses and emerged with some purchases. However, not without discovering many of the sizes run small and most of the skirts in the store did not come in sizes larger than an 6 or 8, so there wasn’t an option to buy a larger size to avoid everything being ultra skin tight. I overheard other people commenting in the dressing room that everything was running small on them as well. Buyer be warned. A few skirts I really wanted I just had to put back on the rack. Sorry, the stuffed sausage look isn’t my thing!

To make up for my disappointment, I headed for the accessories and found some super cute checkered and houndstooth print ankle socks and a Peter Pan collar-style necklace made out of faux pearls. I was able to put them together for an awesome ‘60s style outfit for club Spin Out that night. See pix below.

And check out the video of TopShop’s opening celebration:

[youtube http://www.youtube.com/watch?v=Rvg-ZckH95c]

See a slideshow peek inside the store HERE.

TopShop at the Grove in West Hollywood for a little bit of English style!

It’s tops!
Kastle

Tags: Fashion, fashion blog, Kastle Waserman, Kastle Wasserman, Stiletto City, Top Shop, TopShop LA, TopShop TopMan

Tag: Kastle Waserman

Socializing Over Social Media and Art

Posted on February 19, 2013 by

It was one of those California days when the sunshine made the city sparkle, bright and full of promise. It was the perfect setting to gather at the Getty, with its spectacular hilltop views across Los Angeles, and meet a group of social media enthusiasts to share ideas, tips and Twitter handles, take in some amazing art exhibits – and of course have unlimited Instagram moments. They came to be social about social, meet people face to face, and see what unfolds when as life imitates Tweets. This was the Getty Social.

Kastle at the Getty @StilettoCity

Put together by:

Beverly Macy – CEO Gravity Summit, co-author of “The Power of Real-Time Social Media Marketing,” teacher at UCLA Extension.
Ted Nguyen – An award winning PR professional and social media strategist.
Lana Layne – On-air host, makeup artist, fashionista and digital marketing producer.
Laura Billiter – Graphic designer, PR professional and student.

This unique “Tweetup” didn’t have a set agenda other than to meet like-minded Socialistas and revel in our current engaging and ever-changing social culture. It was an in-person and online mix of stimulus as people talked and pecked away on their smart phones simultaneously.

Beverly Macy @Beverly Macy

The highlight of the event was a keynote speech by Nic Adler (son of music producer Lou Adler and actress Britt Ekland), a band manager, promoter, and restauranteur and owner of the Roxy Theatre on the Sunset Strip, best known to this group as the man who got the Sunset Strip to go social with by taking the Roxy venue’s social media strategy into the stratosphere.

Nic Adler @NicAdler

Some highlights of Adler’s talk included the story of how the Roxy really started listening to what their customers were saying about the venue on social media and how making little changes and becoming engaged with the community lead to building a large and loyal following.

He then encouraged us all to turn and snap a photo of the person sitting next to us and share it. So here’s a pic of my pal Jon, social superstar in his own right, who I know from attending UCLA’s Social Media Marketing class.

Jon Burk @MrJonBurk

After, we were turned loose on the Getty to take in some of the exhibits and spectacular views. I enjoyed the “Farewell to Surrealism” exhibit, soaked up the gorgeous black and white photography of Robert Mapplethrope, and was particularly moved by the city scene compositions of photographer Ray K. Metzker. My how photography has changed with phone pix and Instagram as we capture real life moments more than ever!

Check out some of the photos and tweets of the day by looking up #GettySocial on Twitter and Instagram.

View at the Getty @GettyMuseum

Tweet up people!
Kastle

Tags: #GettySocial, Beverly Macy, Getty Museum, Getty Social, Instagram, Jon Burk, Kastle Waserman, Kastle Wasserman, Lana Layne, Laura Billiter, Nic Adler, photography, Roxy Theatre, Social media, Stiletto City, Ted Nguyan, Tweet Up