Month: September 2013

SMWLA The Style of Social Media: Fashion & Beauty Soiree

k150_23SZDheel iconSocial Media Week LA pulled in the city’s top talent in tech, social, entertainment, fashion and beauty to share, learn, snap photos and party for a week straight. My head has been spinning learning about all the amazing companies out there and exploring the potential of what can be done online. The sky seems the limit – especially when it comes to the fashion and beauty space.

I attended a very special panel discussion and evening soiree focused on just that at the Project Gallery in Hollywood. There I learned about best social platforms to be on, best times to post, and best practices for a successful presence online. Special thanks to the hosts Jackie Chambers, TGIF Guide and Bella Graham, Lipstick, Lace & Lattes and the panelists Style Fashion Week, Entertainment Reporter Nina Parker, Hello Society, 365 Hangers and Mark Quest of Forte-The Collective and of course, all the fashionable folks who attended who made for great style-spotting!

Check out the party pix!

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Click here for more party photos!>>>

Always dress to impress,
Kastle

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Month: September 2013

Take Your False Eyelashes On-the-Go

k150_23SZDheel iconPacking up your beauty products to get ready for an event on-the-go or for a trip can be stressful. Some products are bulky or fragile and just plain require putting them into a different container to take with. One of those products is false eyelashes.

I love wearing false eyelashes for evening events but I find when I have to get ready somewhere other than at home, I leave them behind because I struggle with how to pack them. But I recently found this super cute container from Lady Moss. It’s a gorgeous girly pink and holds three sets of eyelashes and a small tube of glue. It’s great for loading up with your favorite lashes and dropping into your to-go kit. Then you have a choice of what lashes to wear for the night. And it protects them from getting smashed.

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TIP: I found it helps to put a small dot of lash glue in the center of each lash to stick into the container so the lashes don’t slide around or get stuck to each other. When your night is over, just stick them back in place and put them to bed in this cute-as-a-cupcake storage compact!

I could also see this being great for makeup artists to take a variety of lashes for their clients.

Here’s lookin’ at you,
Kastle

Product purchased by the author.

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Month: September 2013

School’s In: Makeup Forever Mastery Classes

k150_23SZDheel iconI don’t think you can ever learn enough new tips when it comes to putting on makeup. Having someone show you how to use a product is a key selling point (look at how powerful YouTube videos have become!) One brand that seems to know this is Make Up Forever. I recently learned they offer Monday classes on how to use their makeup in various ways. I’ve loved the products I’ve tried from them and always see their products used by pro makeup artists, so I thought I’d try one out.

The class I attended was for “Ageless Beauty” and the goal was for skin to look lifted and dewy, no matter what your age. What I loved about the class is that you come with no makeup on (or wash it off there) and you get to put on a full face of makeup, trying Make Up Forever’s products and brushes. The Head Makeup Artist does a demo for each step on her model (another employee/artist there) and then you try it on your own face.

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In my class, Talia was our instructor and she helped us pick out the right shade of each product and the right brush to use. We were lucky that the new Make Up Forever line of artisan brushes just came in and we got to use those. (They are fantastic!) She also asked if there were any products we’d been wanting to try. For me, it was the Mat Velvet Foundation and Pro Finish Powder.

This is what I learned and used,

FACE
Start with HD Microperfecting Primer

FOUNDATION
When applying foundation to the face,  start at the center of the face — from the side of the nose out across the cheeks — when the brush has the most product on it for the most coverage. Then use a fluffy brush to buff it out. I use flat brush number 176.

For the demo, Talia used the Liquid Lift Foundation for an “ageless”, dewy look. It provides a sheer to medium coverage look. I used the Mat Velvet Foundation and fell in love with its creamy texture, full coverage and matte finish. Great for pinup looks that I usually wear!

CONCEALER
We used the Full Coverage Concealer, a product I have at home and love. It does just that – it will cover anything from blemishes to hyper-pigmentation to scars with a smooth, silicon-based finish.

For the demo, Talia suggested the concealer can be used under the eyes for dark circles and on the eyelids as a primer but I did not have good luck with this. It felt too heavy for those areas and went into the fine lines under my eyes.

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HIGHLIGHT DEFINITION
Talia explained that the concealer can also be used as a face-sculpting highlighter by choosing a concealer color that is a shade or two lighter than the face (I usually use foundation for this) and applying with a flat brush high on the cheeks near the eye, above and below the eyebrows at the arch, and on the bridge of the nose.

CONTOUR
When contouring, start at the top of the ear and brush in to contour just under the top of the cheekbone. Do not put contour at the side of the face, it will make the face look droopy. You want a lifting effect. I used brush number 152.

BLUSH
For a dewy look, cream blushes are better than powder. HD Microfinish Blush First Kiss number 12, which is a bright apricot color that I really loved. The creamy formula blended right in for a natural glow. I used brush number 140.

POWDER
Buff powder on places where the face tends to get shiny or all over for a more matte finish. I found the Mat Velvet Foundation really didn’t need much power but I got to try one of my wish list items, the Pro Finish Powder in number 117.

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BRONZER
Bronzer goes along the jawline and anywhere the sun might naturally hit. I used the Mat Bronzer in number 20.

HIGHLIGHT ILLUMINIZING
For an illuminating highlight to make cheekbones and other high-points pop, we tried the Uplight Face Luminizer Gel but I found the liquid broke up the mat foundation and looked splotchy. I repaired the foundation and decided to try a powder highlight instead, using the Star Powder in 940, which is a light iridescent white/pink/orange shimmer. That looked amazing! I used brush number 144.

EYEBROWS
We used Aqua Brow and Talia taught us to mark the darkest point first, which is at the arch, then extend the intensity of color out toward the temple. You will want a lighter hand closer into toward the nose.

EYESHADOW
We learned a “lift” technique when applying eyeshadow to create the illusion of “ageless” eyes. Pat a light shadow such as number 125 on the lid with a flat brush. Then use a black or brown Kohl Pencil liner and mark the center of the eyelid the outside point and the lower center point, then connect the dots. Pull the liner up to an outer “V”. Then blend in until the black line is buffed out but not so much that you lose the line. Use a brownish color to fill in the “V” a little bit, then pop of bright color in the center.

LIPS
Mark the cupids bow and the outer corners with a lip pencil and connect the dots. I used the Aqua Lip Waterproof Lip Liner in number 4c.

We got to try the new 5-lipstick Rouge Artist Palettes (available only in the Make Up Forever Boutiques). The color I used was number 25 intense, I believe from the Coral palette.  It was a nice creamy formula of highly pigmented color.

SET TO STAY
Set the face with Mist & Fix Spray – 3 light sprays should do it. This formula helps hold makeup without a lot of touch ups.

I was pretty happy with my final look and walked out of there with a few new goodies. You get a 20% discount on purchases when you take a class – can’t beat that!

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For upcoming classes, check the schedule on the Make Up Forever website. Classes are held Mondays at 11 a.m. and 7 p.m. Cost $25. Attendees get a 20% off shopping discount.
They also offer more personalized MakeUp School sessions to learn makeup just for you. Read more.

My school days were never this fun!
Kastle

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Month: September 2013

Vintage Hair Class: Learning to Get “His Vintage Touch”

k150_23SZDheel iconThere is an art to good hairstyling. And when it comes to vintage-era looks, it’s hard to top Tony Medina of His Vintage Touch, who creates sculptured looks with perfect waves that are authentic to periods from the ‘20s to the ‘60s. He did an amazing set on me recently, see the photo on Instagram.

And while everyone who loves retro-inspired looks wishes they could get their hair done by Tony every time they go out (he takes appointments at Pinup Girl Boutique in Burbank), most of the time we have to tackle this daunting task at home.  For that reason, Tony taught a class at the PUG Boutique on how to do a few different sets.

The sold-out, three 1/3 hour tutorial was packed with 50 eager learners, many who know of him through his work for the photo shoots for Pinup Girl Clothing. We were treated to Tony’s great hair tips and delightful, and sometimes naughty, personality. He did three different looks: victory rolls, side-swept waves and pageboy.

Here are the transformations

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Victory Rolls

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Side-swept curls

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Pageboy

Here’s what I learned:

What you need:

  • Curling iron – Tony used a ¾’ Hot Tool Curling Iron
  • Teasing comb
  • Teasing brush
  • Wide-tooth comb
  • Lots of hairspray

Every set starts with a proper pin-curl set. For time’s sake and the smoothest curls, use a curling iron – curl hair and pin with curls all doing downward. Let cool.

Curl with iron root to end, release then wrap around fingers and pin the curl standing for more volume.

Tony says he prefers curling iron sets over wet sets because they are faster and heat holds the set better. He says he’s not a fan of complicated wet sets that tell you to face the curls in all different directions. He uses this one set on all of his looks.

Sets work best on dirty hair (1-2 days since shampooing), clean hair that’s never been colored or bleached is harder to hold in a set – hair needs texture.

After you comb the curls out, if the roots are fizzy or you have naturally kinky hair, use a small flat iron to smooth the roots.

For bangs, use a small curling iron to curl them back into the shape of set.

After pulling out the curls, it’s all about the comb out, then massive teasing.

Teasing should start at scalp should go all the way up, except the very end to keep the curl. Sections should be teased so you can’t see through it. Mist with light hairspray.

Smooth the top of teasing with a teasing brush, then sculpt and smooth with your hands. Shape front curl with fingers and pointy end of teasing comb.

Sculpt curls and pin into them so you don’t see the bobby pin.

Top wave should be eyebrow arch to arch to be symmetrical with the face.

Duck clips are your friend – use them to hold the front waves and back “drop-crown” in place for a few minutes.

A good set can last for three days with three different styles like these. First should be a tight curl look because it continues to hold the set, next can be looser, then a brushed out wavy look.

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A little bit about Tony:

His looks are authentic to the era, not retro.

He went to beauty school but says it was the worst year of his life. He learned most of what he knows by looking at vintage magazines and practicing on his two sisters until he got the looks right.

He got started at Pinup Girl Clothing when Micheline Pitt saw the hairstyles he did for La Cholita on her tour with Dita Von Teese. He never wanted to work in a salon but he’s been working at the PUG Boutique ever since!

He doesn’t do haircuts so don’t ask. Just styling.

He LOVES Selena – and Gwen Stefani.

Tell Twitter to stop asking him to follow Beyonce. He does not want to follow her!

And while I can watch Tony do hair all day, my home sets are never quite as awesome. Luckily I live close enough to know I can make an appointment when I need a perfect do. That’s why he has His Vintage Touch!

Here’s to great hair days!
Kastle

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Month: September 2013

BeautyCon Los Angeles 2013

k150_23SZDheel iconBeautyCon hit Los Angeles for the first time, bringing together YouTube Beauty Vloggers, Makeup Brands and their fans. In what could easily be the bigger story than the event itself, is the number of fans who showed up at Hollywood’s Siren Studios trying to get into meet their favorite beauty guru. Beauty YouTubers such as Kandee Johnson have hundreds of thousands of subscribers so you do the math at how many people were trying to get in. When I arrived the line was already around the block and the temperature outside was inching up to 90-degrees. Despite my VIP blogger status, I did not get in due to the fact that the venue was at capacity. Some determined attendees, I read on Facebook, finally made it in after a FIVE-hour wait!

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However, I did make it to the Thursday evening Industry Night at YouTube’s studios and was treated to a VIP tour of the facility. YouTube offers an amazing opportunity for aspiring videos stars who have over 100K subscribers to come film in their studios, have full access to makeup rooms, Foley sound rooms and several stage settings as well as full edit bays, post production and consultation from on-hand production assistants – all for FREE! The goal is to help people make good content – the more views, the better for YouTube and their stars – everybody wins. Get the full details on how to participate in their programs on the website: http://youtubespacela.com

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Following the tour, I stepped outside where beauty brands had set up to promote their products, talk about the benefits and offer giveaway samples. I picked up some great products from LORAC (blog post coming soon), Bare Minerals (see the look I created in a previous blog post), Lush, Jurlique, Joico, Lightenting Whitening, Neautrogena and Revitaliash. Plus, BeautyCon put together a fantastic goodie bag for those who posted about the event on Instagram.  So many great new items to try out!

Then the main event began, the panels featuring some of the biggest names in the Beauty space.

Panel 1 “SuperGuru Q&A” included: Elle and Blair Fowler, AndreasChoice and Kandee Johnson.

Panel 2 “Day Dream to Dream Job” included: Leslie Blodgett (bareMinerals), Alisa Gould Simon (Pose), Mandana Dayani (Rachel Zoe, Inc.), WendysLookBook, Mr. Kate, Sophia Bush and Christina Milian  with moderator Kandee Johnson.

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The panelists were impressively down to earth and forthcoming with tips from their experience both as YouTubers and brand entrepreneurs.  Here’s what I learned:

When making a video, a lamp is not lighting!

Guard your privacy when putting yourself out there on YouTube or a blog, several shared experience of stalkers and the Fowler sister’s parents had to move because someone posted their address all over the web. Don’t state publicly where you live, where you will be or about your personal relationships.

Social media helps you make career happen for yourself.

If you are passionate, have common sense, this is your chance to have ownership in something.

It is hard work! You have to be willing to work your ass off. It’s not regular office hours and you never get a day off.

One failure won’t define you. Keep going.

All successful people live with fear, use it to push you. Take risks!

While you want your videos to look as good as possible many found their fans liked it better when they kept it real, left in bloopers, such a dropping brushes and flubbing lines. Keep a little raw realness in and people will connect with you.

Haters gonna hate but love always wins. Trying reaching out to haters and seeing why they are so angry. You might find you’ll make a friend. Try to appreciate someone every day.

Thanks to all the ladies on the panel! So inspiring!

See photos from the evening:

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Elle and Blair Fowler

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Carol Shaw of LORAC Cosmetics

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Marina Curry of BeautyCon

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Kandee Johnson

CLICK HERE FOR MORE PHOTOS! >>

Now if you’ll excuse me, I think I have some YouTube videos to make!

Be the star you are,
Kastle

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